Many people don’t think about it specifically, but know it intuitively: if you want good customer service, skip the big guys and go to a small company. In Small Business’ Competitive Advantage, I discuss that Customer Service is the magical pixie dust for small business. Think about your normal daily experience: if you need to [ Read More ]
Why Customer Service Matters
Posted on Dec - 04 - 2009Qualities of a Great Speaker – Connecting with the Audience
Posted on Apr - 18 - 2009The last speaking quality I want to cover in my series on what makes a quality public speaker is the ability of a speaker to connect with their audience. There are thousands of ways to do this, and how a speaker goes about it will often be dictated by a combination of their content (as [ Read More ]
Qualities of a Great Speaker – Authenticity
Posted on Apr - 17 - 2009In my original blog post on this topic, the second quality I listed as being necessary in a great speaker is authenticity. Authenticity is difficult to quantify, but we know it when we see it. And when it comes to a speaker, it makes a huge difference in how we view what they say. A [ Read More ]
The 1st Birthday of a Unique Corporate Blog – The Connection Cafe
Posted on Mar - 30 - 2009A year ago, Austin-based Convio launched a company blog: Connection Cafe. Unlike so many other company blogs, Convio decided to take a slightly different approach with the hope of gaining slightly different results. While many organizations opt for a CEO blog — particularly companies with in-demand CEO’s, like Convio’s Gene Austin — or a blog [ Read More ]
Three Questions to Ask (& Answer!) Before Starting a Customer Blog
Posted on Mar - 05 - 2009In a recent conversation with a friend, we were discussing corporate blogging efforts to engage existing customers. After reading Joshua-Michele Ross‘ post recently, on the Wells Fargo/Wachovia merger blog, I was excited to see yet one more company prepare to engage customers in this forum. That is, until we started talking in more detail. It [ Read More ]
The Difference Between ‘An Opportunist’ and ‘A Great Brand’
Posted on Feb - 19 - 2009There may be no more pervasive and unsavory cliché about lawyers than ‘the ambulance chaser.’ The lawyer who follows an emergency medical team to the scene of an accident for the express purpose of leeching off the pain and misery of others – for the less-than-noble reason of making money – is generally regarded as [ Read More ]
Does This Dress Make Me Look Insensitive?
Posted on Jan - 15 - 2009The words every man dreads hearing from his wife: “Does this dress make me look fat?” I’ll skip past the endless stream of jokes that have arisen regarding this quintessential battle-of-the-sexes cliche, and cut to the chase: what are you looking for when you ask someone for feedback? And, just as importantly, what do you [ Read More ]
The Three-Legged Stool of Job Hunting
Posted on Oct - 18 - 2008Assuming that you are conscientious of being a buyer in your job hunt (and that you have the luxury of being discerning), there are three factors to keep in mind when deciding which position to take: The job itself – This would include everything from the title and the compensation to how much of your [ Read More ]
Job Hunting: Seller or Buyer?
Posted on Oct - 05 - 2008There is nothing easy about looking for a new job, though I do usually find something highly invigorating about it. However, there is one aspect of it that is always in need of being balanced: am I approaching a potential employers as a sales person with something I want them to buy or am I [ Read More ]