Life-in-Progress

Life is more than a day job.

Updated Marketing Plans

Posted by Alora Posted on Feb - 09 - 2010

In the world of tech startups there is a common phenomenon: developer entrepreneurs who can write great apps, build slick sites and develop cool technology… but who forget that the work of finding and acquiring a paying customer is a whole separate discipline.  It’s what we often refer to as The Field of Dreams problem.   [ Read More ]

Categories: Entrepreneurs

What if the answer is no?

Posted by Alora Posted on Feb - 04 - 2010

In Marc Kramer‘s recent Forbes article titled, The 10 Questions You Should Never Stop Asking, the Wharton School professor identifies ten vital questions that all organizations should continue to ask themselves. Beyond being a very good list in and of itself, Kramer uses his past experience as a frustrated executive at a struggling (and ultimately  [ Read More ]

Categories: Entrepreneurs