The Pragmatic Strategist

Why Winning the “SEO Game” is About Your Content

As a content strategist one of the things I spend a great deal of time discussing with entrepreneurs is SEO.  As I’ve written here before, my first goal in any SEO discussion with someone is to help educate them on what SEO is and isn’t, and what it really can do versus what it really [...]

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Canines, Trains and Really Great Parties

One of my favorite things about the information economy is the extent to which a highly commoditized, social web lowers the barrier to entry for prospective entrepreneurs.  While some of us elect to dive into owning our own business head-first with little or no safety net, that’s not the best way for some people.  Many [...]

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What Makes Innovation?

CNN recently reported that researchers from Harvard Business School, Insead and Brigham Young University have just completed a six-year study of more than 3,000 executives and 500 innovative entrepreneurs, and say they have identified five skills that drive innovation: Associating: The ability to connect seemingly unrelated questions, problems or ideas from different fields. Questioning: Innovators [...]

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These are a few of my favorite things

One of my favorite parts of the end of any year are the ‘year in review’ and/or ‘next year’s prediction’ lists.  And when it’s a year that ends in a “0,” the lists are usually longer, more interesting and cover a longer window.  So, too, already with this year.  As we head into 2010, we [...]

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Mixing Business and Family

For some families, business is just part of the package.  As someone who grew up in a family-owned business, one of the reasons I ducked-and-weaved every time my husband used to bring up the idea of us owning our own business was because I saw a lot of headache (and heartache) as a result of [...]

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Hooray the Freelance Economy

Scott Shane‘s recent article on Business Week is called, “Beware the Freelance Economy.”  In it, he posits that cheering for the increased number of new businesses is premature, since so many of them are really solo practitioners (a.k.a. “freelancers”).  His point is that, because of this, these firms are not realistic sources of new jobs [...]

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Building a Word-of-Mouth Process

In the American Express OPEN Forum article, Effective Word-of-Mouth is Made Not Born by Yvonne DiVita of Windsor Media Enterprises, the author discusses some tips to cultivating what is called “word of mouth marketing.” Aside from just being a reasonably trendy buzzphrase, word-of-mouth marketing is a marketing tactic designed to maximize the marketing leverage possible [...]

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