Scott Shane‘s recent article on Business Week is called, “Beware the Freelance Economy.” In it, he posits that cheering for the increased number of new businesses is premature, since so many of them are really solo practitioners (a.k.a. “freelancers”). His point is that, because of this, these firms are not realistic sources of new jobs [ Read More ]
In the American Express OPEN Forum article, Effective Word-of-Mouth is Made Not Born by Yvonne DiVita of Windsor Media Enterprises, the author discusses some tips to cultivating what is called “word of mouth marketing.” Aside from just being a reasonably trendy buzzphrase, word-of-mouth marketing is a marketing tactic designed to maximize the marketing leverage possible [ Read More ]
Recently on VentureBeat, author Jacob Brody reported on an entrepreneur’s Meetup in NYC where the founders of several successful startups discussed a common sales problem for small businesses: how to get larger, established organizations to take you seriously enough to be able to close a deal. It’s not surprising that this was such a hot [ Read More ]
Well, I can’t say that I’m sorry to have seen 2009 go. Personally and professionally, it was one hell of a rough year. On the other hand, it did bring with it some changes that — despite fighting pretty voraciously at first — have ultimately proven to be profoundly valuable. The biggest and most obvious [ Read More ]
I was reading an article this weekend, on Entrepreneur.com, and it actually made me a little snarky. In Health Insurance, a 401(k) and…Facebook?, author Justin Petruccelli discusses a new Junior Achievement/Deloitte Teen Ethics Survey in which 58% of teenage respondents stated that the ability to use social networks would be a factor in their decision-making [ Read More ]
In Deck the Halls with Pink Slips I discuss the November round of layoffs at several big companies. Of course, part of what brought these to my attention is that a dear friend of mine got caught in the pre-holidays cut-backs at Adobe. Even worse, however, was the fact that my friend loved working at [ Read More ]
My first blog post as part of the Entrepreneur Evangelist series on WorkingPoint was called, Being a chocolate and peanut butter entrepreneur. One of the things I like most about being an entrepreneur is the dicing and slicing of seemingly unrelated ideas and piecing them together in new ways. This article was specifically about identifying [ Read More ]
I have recently started writing a blog series as part of my work with online small business management client, WorkingPoint. Aside from the fact that I think WorkingPoint has the best solution for small businesses, the reason I really like this series is because WorkingPoint is really making a strong statement about being a true [ Read More ]
Last week I wrote an opening rant about “strategists.” In the comments that ensued, I am now inspired to clarify what I mean while I continue to write this series. I am not talking about consultants who are hired to help hone and build out a strategic vision for an organization; nor am I talking [ Read More ]
The second annual Interactive Austin Conference has wrapped up, and in true social media fashion, there is no shortage of online accounts of the day’s activities (with more to be coming over the next few days, no doubt). Online already are keynote coverage posts by Ricci Neer, for each Dion Hinchcliffe, Sam Lawrence and whurley. [ Read More ]
The former CMO of Jive Software, Sam Lawrence, spoke to a crowded room at Interactive Austin this morning. His message was on the lessons needed to specifically apply in order to make social media work in your business. How We Say What We Say One of the challenges social media evangelists face is based on [ Read More ]
Ask anyone who got into an internet-based business prior to 2000, and you’ll hear nostalgic “good old days” stories, the way my grandparents talk about ‘when Kennedy was President.’ It’s hysterical to hear, and it saddens me endlessly to think about how long ago that was, but it really was an exciting time — and [ Read More ]