Posts Tagged with "Best Practices"

A ‘No Vacation Policy’ Policy

Thursday, March 18, 2010

View Comments

A ‘No Vacation Policy’ Policy

Last spring, I was reading the annual WorldBlu list of the most democratically run organizations in the world. One of the companies that caught my eye was one whose democratic organizational practices included eliminating a formal vacation day policy. I remember making a mental note of the idea, because I liked it and wanted to [...]

Continue reading...

Small Business Skydiving

Monday, March 15, 2010

View Comments

Small Business Skydiving

As my year-end consumption of ‘top ten lists‘ continues, I came across one on Chicago Now called “The Top 10 Small Business Trends of the Decade” by Barry Moltz.  In the list he mentions several things that have all dovetailed together to define the changing nature of work — most centered around the pros and [...]

Continue reading...

Why Winning the “SEO Game” is About Your Content

Thursday, February 18, 2010

View Comments

Why Winning the “SEO Game” is About Your Content

As a content strategist one of the things I spend a great deal of time discussing with entrepreneurs is SEO.  As I’ve written here before, my first goal in any SEO discussion with someone is to help educate them on what SEO is and isn’t, and what it really can do versus what it really [...]

Continue reading...

Mixing Business and Family

Thursday, February 11, 2010

View Comments

Mixing Business and Family

For some families, business is just part of the package.  As someone who grew up in a family-owned business, one of the reasons I ducked-and-weaved every time my husband used to bring up the idea of us owning our own business was because I saw a lot of headache (and heartache) as a result of [...]

Continue reading...

Entrepreneurs Get it Done

Wednesday, February 10, 2010

View Comments

Entrepreneur-turned-VC, Mark Suster, recently posted an article on his blog, Both Sides of the Table, highlighting what he considers to be the essential qualities of entrepreneurship.  At the heart of his post is a very, very simple philosophy: entrepreneurs just do it. For some people, this is easy.  Moving ahead, pulling the trigger, motivating people [...]

Continue reading...

Building a Word-of-Mouth Process

Monday, February 1, 2010

View Comments

Building a Word-of-Mouth Process

In the American Express OPEN Forum article, Effective Word-of-Mouth is Made Not Born by Yvonne DiVita of Windsor Media Enterprises, the author discusses some tips to cultivating what is called “word of mouth marketing.” Aside from just being a reasonably trendy buzzphrase, word-of-mouth marketing is a marketing tactic designed to maximize the marketing leverage possible [...]

Continue reading...

My Favorite Bloggers

Thursday, December 24, 2009

View Comments

My Favorite Bloggers

As someone who consumes most of her daily doses of new information through the blogosphere (as opposed to traditional media), there are different bloggers I read for different reasons.  As I’ve been trying to streamline my process for writing more (and better), myself, I’ve been thinking more and more about what I specifically get out [...]

Continue reading...