The Pragmatic Strategist

Free Tools for Entrepreneurs – WordPress

The single biggest struggles I encounter with entrepreneurs trying to build a business is marketing.  Some small business owners don’t think about it; some don’t understand it; some don’t like it; some cling to the belief that it simply shouldn’t be necessary, as long as their product is good enough.  One way or another, though, [...]

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Can You Learn To Do, Instead of By Doing?

I am guilty of a great many assumptions. There are a lot of things that I take for granted — the types of things that come naturally to me, the perspective I have on things, the business insights I rely on, the experiences I draw from — are all things that frequently turn out to [...]

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Don’t Play the Work-Life Waiting Game

Tim Berry has a recent post on MyVenturePad that is highly worth reading.  He takes issue with a VentureBeat post that essentially recommends to entrepreneurs that they sacrifice their life until they get their business successfully built. Tim hits the nail on the head right out of the gate: the absurdity of that recommendation is [...]

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Why Winning the “SEO Game” is About Your Content

As a content strategist one of the things I spend a great deal of time discussing with entrepreneurs is SEO.  As I’ve written here before, my first goal in any SEO discussion with someone is to help educate them on what SEO is and isn’t, and what it really can do versus what it really [...]

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Building a Word-of-Mouth Process

In the American Express OPEN Forum article, Effective Word-of-Mouth is Made Not Born by Yvonne DiVita of Windsor Media Enterprises, the author discusses some tips to cultivating what is called “word of mouth marketing.” Aside from just being a reasonably trendy buzzphrase, word-of-mouth marketing is a marketing tactic designed to maximize the marketing leverage possible [...]

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My Favorite Bloggers

As someone who consumes most of her daily doses of new information through the blogosphere (as opposed to traditional media), there are different bloggers I read for different reasons.  As I’ve been trying to streamline my process for writing more (and better), myself, I’ve been thinking more and more about what I specifically get out [...]

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Keeping Your Spirits Up During a Job Hunt

Job hunting is rough for oh-so-many reasons. One of the things that is hardest about it, though, is managing your own attitude and spirits. If there is one thing that is liable to get you into trouble during a job hunt, it is unmanaged anxiety. I’ve written before about some of the things that I [...]

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