The single biggest struggles I encounter with entrepreneurs trying to build a business is marketing. Some small business owners don’t think about it; some don’t understand it; some don’t like it; some cling to the belief that it simply shouldn’t be necessary, as long as their product is good enough. One way or another, though, [ Read More ]
I am guilty of a great many assumptions. There are a lot of things that I take for granted — the types of things that come naturally to me, the perspective I have on things, the business insights I rely on, the experiences I draw from — are all things that frequently turn out to [ Read More ]
Tim Berry has a recent post on MyVenturePad that is highly worth reading. He takes issue with a VentureBeat post that essentially recommends to entrepreneurs that they sacrifice their life until they get their business successfully built. Tim hits the nail on the head right out of the gate: the absurdity of that recommendation is [ Read More ]
As a content strategist one of the things I spend a great deal of time discussing with entrepreneurs is SEO. As I’ve written here before, my first goal in any SEO discussion with someone is to help educate them on what SEO is and isn’t, and what it really can do versus what it really [ Read More ]
In the American Express OPEN Forum article, Effective Word-of-Mouth is Made Not Born by Yvonne DiVita of Windsor Media Enterprises, the author discusses some tips to cultivating what is called “word of mouth marketing.” Aside from just being a reasonably trendy buzzphrase, word-of-mouth marketing is a marketing tactic designed to maximize the marketing leverage possible [ Read More ]
As someone who consumes most of her daily doses of new information through the blogosphere (as opposed to traditional media), there are different bloggers I read for different reasons. As I’ve been trying to streamline my process for writing more (and better), myself, I’ve been thinking more and more about what I specifically get out [ Read More ]
Job hunting is rough for oh-so-many reasons. One of the things that is hardest about it, though, is managing your own attitude and spirits. If there is one thing that is liable to get you into trouble during a job hunt, it is unmanaged anxiety. I’ve written before about some of the things that I [ Read More ]
I’ve had an interesting few weeks. My husband and I have been dealing with a lot of things at home, hence my absence from blogging for much of the past month, and I have started a new project with the New Media (a.k.a. “web”) team at KXAN-TV here in Austin. Between getting settled into the [ Read More ]
Otherwise known as “How NOT to lead people, teams or projects.” Alternately, “What you should never say to anyone you care about.” the boss won’t go for that. the lawyers won’t go for that. the accountants won’t go for that. the client won’t go for that. the salespeople won’t go for that. the investors won’t [ Read More ]
The second annual Interactive Austin Conference has wrapped up, and in true social media fashion, there is no shortage of online accounts of the day’s activities (with more to be coming over the next few days, no doubt). Online already are keynote coverage posts by Ricci Neer, for each Dion Hinchcliffe, Sam Lawrence and whurley. [ Read More ]
Not working is easily ten times more stressful than working — unless, of course, money is not a concern in your life. Unemployment or underemployment is difficult to manage on multiple levels, because — just to name a few examples — it has such a huge impact across all spectrums of your life: Financial stability [ Read More ]
Author, blogger and serial entrepreneur Penelope Trunk sat down with me at SXSW to discuss life as an entrepreneur, building a startup outside of the tech corridor, and what an organization’s technology choices say to potential employees. Penelope is currently building her third business, the Brazen Careerist. In addition to trying to connect Employers with [ Read More ]