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Free Tools for Entrepreneurs – WordPress

24 May 2010

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Free Tools for Entrepreneurs – WordPress

The single biggest struggles I encounter with entrepreneurs trying to build a business is marketing.  Some small business owners don’t think about it; some don’t understand it; some don’t like it; some cling to the belief that it simply shouldn’t be necessary, as long as their product is good enough.  One way or another, though, [...]

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Why Winning the “SEO Game” is About Your Content

18 February 2010

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Why Winning the “SEO Game” is About Your Content

As a content strategist one of the things I spend a great deal of time discussing with entrepreneurs is SEO.  As I’ve written here before, my first goal in any SEO discussion with someone is to help educate them on what SEO is and isn’t, and what it really can do versus what it really [...]

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Lies, Damn Lies and SEO

12 February 2010

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Lies, Damn Lies and SEO

One of the reasons that I have always loved being in the web business is because things constantly change.  When I first got online in 1993, we used bulletin board systems and monochrome monitors.  When I got my first tech job in 1996, everything was about corporate Windows networks and preparing for Y2K (remember that?).  [...]

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We Never Called it "Cyber Monday"

2 December 2009

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We Never Called it "Cyber Monday"

I’ve been feeling nostalgic this week. After so many years in ecommerce, supporting catalogers and retailers whose year entirely revolved around the Christmas season, I am almost at a loss for what to do if I’m not running around putting out fires from Thanksgiving weekend up until the week before Christmas. Strange as it seems [...]

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VIDEO – Say No to SEO

13 November 2009

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VIDEO – Say No to SEO

Jonas and I continue our discussion regarding content strategy for entrepreneurs, and what that specifically means when it comes to SEO. Send to Facebook

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VIDEO – Web Content for Entrepreneurs

13 November 2009

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VIDEO – Web Content for Entrepreneurs

Here is the recent video I did with Jonas Lamis from Tech Ranch, about the services we provide around strategy and project management consulting to entrepreneurs. We discussed personal branding and how to advance both your self and your business through online marketing strategies. Send to Facebook

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Trick Questions

14 October 2009

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Trick Questions

Some questions are just a trick. The interview process is full of these: there really is no right or wrong answer. The point is just to read something into which option you pick. My favorite of these is the famous one: “Which is more important to you: being liked or being respected?” As a boss, [...]

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