As a content strategist one of the things I spend a great deal of time discussing with entrepreneurs is SEO. As I’ve written here before, my first goal in any SEO discussion with someone is to help educate them on what SEO is and isn’t, and what it really can do versus what it really [ Read More ]
One of my favorite things about the information economy is the extent to which a highly commoditized, social web lowers the barrier to entry for prospective entrepreneurs. While some of us elect to dive into owning our own business head-first with little or no safety net, that’s not the best way for some people. Many [ Read More ]