Life-in-Progress

Life is more than a day job.

Archive for 2009

My Favorite Bloggers

Posted by Alora Posted on Dec - 24 - 2009

As someone who consumes most of her daily doses of new information through the blogosphere (as opposed to traditional media), there are different bloggers I read for different reasons.  As I’ve been trying to streamline my process for writing more (and better), myself, I’ve been thinking more and more about what I specifically get out  [ Read More ]

Categories: Leaders

Grumble, Bumble, Facebook Trouble

Posted by Alora Posted on Dec - 14 - 2009

I was reading an article this weekend, on Entrepreneur.com, and it actually made me a little snarky. In Health Insurance, a 401(k) and…Facebook?, author Justin Petruccelli discusses a new Junior Achievement/Deloitte Teen Ethics Survey in which 58% of teenage respondents stated that the ability to use social networks would be a factor in their decision-making  [ Read More ]

Categories: Entrepreneurs, Leaders

Why Customer Service Matters

Posted by Alora Posted on Dec - 04 - 2009

Many people don’t think about it specifically, but know it intuitively: if you want good customer service, skip the big guys and go to a small company. In Small Business’ Competitive Advantage, I discuss that Customer Service is the magical pixie dust for small business. Think about your normal daily experience: if you need to  [ Read More ]

Building a Sales Pipeline

Posted by Alora Posted on Dec - 03 - 2009

There is nothing harder for a non-salesperson than building a sales pipeline. In Bagging the Elephant I highlight a post about a recent event in NYC, in which entrepreneurs discussed how to build strong enough relationships with larger businesses in order to be taken seriously enough to close deals with them. This is part of  [ Read More ]

Categories: Entrepreneurs

We Never Called it “Cyber Monday”

Posted by Alora Posted on Dec - 02 - 2009

I’ve been feeling nostalgic this week. After so many years in ecommerce, supporting catalogers and retailers whose year entirely revolved around the Christmas season, I am almost at a loss for what to do if I’m not running around putting out fires from Thanksgiving weekend up until the week before Christmas. Strange as it seems  [ Read More ]

Tis the Season to be Independent

Posted by Alora Posted on Dec - 01 - 2009

In Deck the Halls with Pink Slips I discuss the November round of layoffs at several big companies. Of course, part of what brought these to my attention is that a dear friend of mine got caught in the pre-holidays cut-backs at Adobe. Even worse, however, was the fact that my friend loved working at  [ Read More ]

Combining Ideas is the Secret Sauce

Posted by Alora Posted on Nov - 30 - 2009

My first blog post as part of the Entrepreneur Evangelist series on WorkingPoint was called, Being a chocolate and peanut butter entrepreneur. One of the things I like most about being an entrepreneur is the dicing and slicing of seemingly unrelated ideas and piecing them together in new ways. This article was specifically about identifying  [ Read More ]

Categories: Entrepreneurs

The Entrepreneurial Evangelist

Posted by Alora Posted on Nov - 26 - 2009

I have recently started writing a blog series as part of my work with online small business management client, WorkingPoint. Aside from the fact that I think WorkingPoint has the best solution for small businesses, the reason I really like this series is because WorkingPoint is really making a strong statement about being a true  [ Read More ]

Categories: Entrepreneurs

VIDEO – Say No to SEO

Posted by Alora Posted on Nov - 13 - 2009

Jonas and I continue our discussion regarding content strategy for entrepreneurs, and what that specifically means when it comes to SEO.

VIDEO – Web Content for Entrepreneurs

Posted by Alora Posted on Nov - 13 - 2009

Here is the recent video I did with Jonas Lamis from Tech Ranch, about the services we provide around strategy and project management consulting to entrepreneurs. We discussed personal branding and how to advance both your self and your business through online marketing strategies.

Trick Questions

Posted by Alora Posted on Oct - 14 - 2009

Some questions are just a trick. The interview process is full of these: there really is no right or wrong answer. The point is just to read something into which option you pick. My favorite of these is the famous one: “Which is more important to you: being liked or being respected?” As a boss,  [ Read More ]

One Year in Texas

Posted by Alora Posted on Sep - 28 - 2009

This week marks the one year anniversary of our departure from New York and our arrival in Texas, so I guess that makes it as good a time as any for a pre-dawn ramble. 23 things that make life in Austin particularly awesome 312 days of sunshine per year. Coldest month of the year is  [ Read More ]

Categories: Friends, Life & Lifestyle